When it comes to the target audience for this advert, KITKAT is not really targeting a specific group of consumers but instead aiming their advert at everyone in general with the only defining characteristic in everyone being that they like chocolate, and because this group is too large a group of consumers to be able to create a campaign aimed directly at them, KITKAT has created this advert and previous adverts to showcase that no matter what people are doing there is always time to stop and have a KITKAT with each other. This advert is good in showing that not everything in life has to always be so serious and that you should always take time to relax and have some fun with friends. KITKAT are also focusing more on product and brand recall in consumer minds because, the only time the product is seen in the advert is when the actors are eating the KITKAT. In this advert KITKAT has made use of soft selling in that they are not pushing information on the watcher, they are just focused on increasing their brand and product recall in the consumers’ minds. The advert also shows that even if people don’t know each other they can still have a conversation like friends over a KITKAT. I like this advert because although the chase is very reminiscent of childhood games of cops and robbers, where children would be chasing each other during the game, then turn around and being the best of friends. This started a conversation that made them sound like that all four were friends, but once the KITKAT was finished the chase started up again between the two pairs. (CNN) - A video clip which shows an office worker opening a Kit Kat chocolate bar and finding an orangutans finger has been re-posted on video-sharing Web site YouTube, a day after it was. The KITKATs slogan is take a break, so KITKAT has played this slogan into the advert in the way of getting the cops to corner the robber inside a warehouse, and as the robbers try to get away the coppers pull out a KITKAT and splits it between the other copper and robbers. Within this year TV advert it shows a classic cops and robbers chase that is usually seen in crime dramas and movies. Link to Instagram Page Displays the Instagram logo and links to the iSpot.For this week’s blog, I am looking at the 2014 KITKAT TV advert.Link to LinkedIn Page Displays the LinkedIn logo and links to the page.Every once in a while, it’s great to enjoy yourself in the best way possible. Link to YouTube Page Displays the YouTube logo and links to the page Taking a break could simply mean steering away from work or technology where most people should reward themselves with something sweet for their accomplishments. 20 hours ago &0183 &32 KITKAT’s here to remind you to take a break, and to enjoy a moment of sweetness in the midst of chaos.Link to Twitter Page Displays the Twitter logo and links to the page.Link to Facebook Page Displays the Facebook logo and links to the page."Come take a break."Īdd None have been identified for this spot "Hey, you found my message!" she exclaims. an extra room where her friend is lounging on the couch. She enters the hallway to find it decked with spooky Halloween decor, with a mysterious trail of KitKats leading to. Buy a promotional ‘Take a Break from Bills’ KitKat product it’s on individual bars as well as multipacks (don’t forget, buy at Tesco for the chance to double your prize cash to £100) Enter your details, select the retailer you purchased at, then enter the full barcode number from your pack at you must enter.
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